Concept project
Tinker
A handheld for indie games. The page shows your own itch.io shelf before the specs, opens the device in a 3D teardown and lets you play a game before you reserve.
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01
One promise for two people
I started with two proto-personas: a tired professional who wants better sleep without tracking homework, and a runner who needs to know when to rest. Both get the same promise, right in the hero: Rest, measured.
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02
Every section answers one question
I listed what people ask before buying, like "will I even notice it on my finger?", and gave each question its own section, in the order it comes up. Material answers comfort: 4 g and 2.4 mm thin.
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03
Motion that explains the product
The 3D ring follows a motion script I wrote before building. It turns edge-on for material, faces you for the sensors and draws a charge arc for the battery. Each pose answers the claim beside it.
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04
A plan before the email
A plain waitlist only asks. Here two quick questions build a personal sleep plan, and only then does the page ask for an email. Both answers turn into CRM segments.
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05
The click keeps working
Choosing a finish, opening a section, finishing the quiz: each one is a named event. I planned ten of them, plus the lifecycle stages and the emails each segment gets after sign-up.
